There were times that oral storytelling ruled. It was a great way to tell people about their history, to settle their arguments, and to come to grasps with all sorts of aspects of the phenomena of the world around them.
Then later came along the written word with all its mysteriously looking symbols. For quite a while, just the privileged and the rich and privileged were having access to these wonders, but over time, signs, books, memos, pamphlets, cereal boxes, letters, even constitutions and countless other types of writing were appearing everywhere people turned up.
The ability to write and read now was ruling many lands. The art of oral storytelling was done away with as foolishly old fashioned. Sure, in more casual ways people were continuing to tell stories across diner tables, at bedtime, or around campfires, but storytelling as a great learning tool was no longer respected and became almost forgotten.
Well, our organic products may be some of the coolest on the market, but have you noticed your online sales slumping? Worse, has your e-commerce failed to take off altogether?
Perhaps the problem is the ambiance of your website, or lack thereof. When marketing organic food, personal care products, clothing, etc, it’s important to remember that your audience is savvy and seeking an elevated customer experience.
Take Motherlove, for example. It’s a 20-year-old company specializing in holistic, organic body care products for babies, pregnant women and breastfeeding.
Technologies come and go. There are countless of gadgets, applications and services which once appeared among us, but then sank again no where else to be found.
Some are growing much slower but gaining their own market share. Some technologies are here to stay. Others have to go.
Same thing applies to online marketing. In fact, you have tremendous advantages if you integrate technologies into online marketing.
Probably you have tried a marketing tactic last year which has worked so flawlessly but failed a few short months later. A hint: splogs or scraped sites which monetize through advertising networks.
A blog, in my humble opinion, is here for the long haul.
As a marketing tool, a blog has received quite a share of publicity and growing momentum. But, little of us know that it had been around for years, long before it was used as a marketing tool.
It’s Sunday morning and I am working, clearing out emails and reading a few too. One of my favorite daily emails is from Seth Godin. Everything he says is succinct and yet still has the ability to make me think, usually for far longer than I want.
This morning I wake up to his latest blog entitled, “Living with doubt…..is almost always more profitable than living with certainty”.
How true. As small business owners we are constantly faced with doubts, you don’t believe what kind of ideas come to my mind when I am full of doubts.
Recently I though about getting MBA degree, so I would have a valid background. I did a proper research and I know it’s kind of pricey but there are also online MBA programs that don’t require GMAT and are more affordable. I found a few great websites that list MBA that are also included in top rankings. Can you imagine that you can get an MBA for less than 9K and you don’t need to pass any extra exam?
I know an MBA degree is not making you successful if you are a small business owner but I think it can be helpful. Okay, now my other ideas.
Effective email marketing is all about providing relevant information to your loyal subscribers and if you’re anything like me (or 99.99% of every small business owner I speak with), you spend a lot of time staring at your computer screen, trying to write something your followers will really LOVE.
Putting together a great newsletter is easily done one month, maybe two but to really do this right, we need to write engaging newsletters, each and every month. Oh, we also need to post great content to Facebook, Twitter and blogs.
Social media has leveled the playing field – great content makes the small guys indistinguishable from the big guys. Today, marketing is ALL about content and according to If you’re not Content Marketing, you’re not Marketing! Wow, this blew me away. This one line says it all.
So, what is content marketing and how do I do it better than my competitors??
Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
For some time now, blogging has been a fantastic way to earn some extra money online. We see that numerous full-time blogger are making thousands of dollars per month from ads on their blog. The questions is, can we also become a bit like them?
Do we at least have a chance to make maybe 10% of their income? Do we also have courage for getting successful like them? Well, all these questions can have a ‘no’ and ‘yes’ answer, it all depends on ourselves, our commitments, the way we want to see ourselves working in future, our current living situation, and so on.