Effective email marketing is all about providing relevant information to your loyal subscribers and if you’re anything like me (or 99.99% of every small business owner I speak with), you spend a lot of time staring at your computer screen, trying to write something your followers will really LOVE.
Putting together a great newsletter is easily done one month, maybe two but to really do this right, we need to write engaging newsletters, each and every month. Oh, we also need to post great content to Facebook, Twitter and blogs.
Social media has leveled the playing field – great content makes the small guys indistinguishable from the big guys. Today, marketing is ALL about content and according to If you’re not Content Marketing, you’re not Marketing! Wow, this blew me away. This one line says it all.
So, what is content marketing and how do I do it better than my competitors??
Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
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